Press Kit
Who we are:
All Contractor Marketing® (ACM) is a full-service marketing and growth consulting firm for the HVAC industry. We are a conglomerate of distributed team members who work across the United States. As a distributed company, we have no office space, no high-end furnishings, and no artisanal water to hand out to visitors. We are a lean company with more of your budget going to marketing than our overhead. We are a desirable employer to some of the Rockstars of the marketing industry. The team loves the family’s first focus of our culture, and this equates to the best marketing available to you with a higher rate of effectiveness for your growth.
Why it started:
ACM was founded in 2006 by Chris and Michele Smith. The Smiths had owned a heating and air conditioning company for several years and grew sick and tired of seeing companies ripped off by smooth-talking marketing salespeople. They witnessed several HVAC companies waste hundreds of thousands of dollars on marketing they knew would not produce a return on investment. They knew there was a smarter way to market HVAC.
What we offer the HVAC industry:
We research, design, and architect highly effective data-driven branding and marketing programs at effective pricing. With our extensive experience in HVAC, we know how much a profitable lead can cost. We avoid cost-prohibitive efforts, and we maximize actions that result in promising leads and profitable growth. We know your business, we know your customer, and we know how to enable growth. “I have spent many hours in crawl spaces, in attics, and across the dinner table from customers selling comfort systems. Our extensive experience in HVAC is the power in our services”, Chris Smith CEO. Manufacturers and Distributors love us because we move boxes at considerable savings in co-op spending. Dealers love us because we do what we say will do, we answer the phone when they call, and the marketing works.
How we are growing:
Marketing and consulting for hundreds of HVAC companies across the world. We enjoy healthy growth every year as more HVAC manufacturers, distributors and dealers discover who we are. As we grow across the US, we also see the beginnings of international growth as world-wide manufacturers and distributors are looking for effective global solutions.
Our Vision for the HVAC industry:
We believe that it is wrong to pay for marketing that simply wastes your money. Our Vision is a one-to-one relationship where manufacturers know exactly how many boxes move at a given co-op spend. We only reach that goal with data-driven marketing and high-level data science. We believe one day, we will connect the data. The manufacturer and distributor will see an immediate effect on a visual data dashboard as marketing programs go live. Data is the future of HVAC marketing.
Our CVO:
Chris Smith is a licensed HVAC contractor, a writer, and an HVAC marketing pioneer who inspires and empowers HVAC manufacturers, distributors, and dealers to gain market share with predictable data-driven marketing and consulting.
Chris writes about how HVAC businesses can stop wasting money on bad marketing, choose smart marketing, and how data science and data visualization will disrupt the current HVAC supply chain and consumer-focused marketing tactics.
Short Version
Chris is a licensed HVAC contractor in the State of GA #CR109199.
Chris worked as a service technician for Coolray Heating & Air Conditioning in Atlanta, GA.
Chris started, operated, and sold a residential HVAC company.
Chris founded All Contractor Marketing® in 2006 with his wife, Michele Smith.
Chris has helped hundreds of HVAC dealers with marketing and consulting since 2006.
Chris is the author of “Six Steps To Grow Your HVAC Business: How to Stop Wasting Your Money, Grow Your Business and Reach Your Goals!”
Chris has helped HVAC Distributors utilize effective Co-Op marketing programs that avoid serious waste, actually move boxes, and HVAC dealers love.
Chris holds a Bachelor of Art’s Degree in Organizational Management and Leadership from Reinhardt University in Waleska, GA.
Chris holds a Master of Education (M.Ed.) Adult Education and Teaching from Colorado State University in Fort Collins, CO.
Long Version:
Fresh out of high school in 1990, Chris entered the workforce as an inexperienced refrigeration repair technician for a local Slush Puppie distributor in Atlanta, GA. Chris quickly learned refrigeration and electrical troubleshooting and repair by working alongside more experienced technicians.
In 1992 Chris obtained an HVAC tune-up tech position with Coolray Heating & Air Conditioning in Atlanta, GA. Chris again was a fast learner, and by 1996 Chris was a highly effective selling repair technician for Coolray.
In 1997 Chris obtained his State of Georgia conditioned air license (#CR109199), which he still holds today.
In 1998 Chris founded a residential and light commercial full-service heating and air conditioning company specializing in service, repair, and retrofit.
In 2006 after the sale of the heating and air conditioning company, Chris and his wife founded All Contractor Marketing®.
The marketing company helps HVAC dealers avoid wasting money on marketing that does not work. It did not take long, and HVAC dealers noticed that something was different about All Contractor Marketing®.
All those hours in crawl spaces, attics, and kitchen tables repairing, replacing, and selling HVAC by Chris had made All Contractor Marketing® highly effective at growing an HVAC business.
HVAC manufacturers and distributors started to notice ACM as the number of dealers using ACM began to multiply. Soon Chris and Michele were designing, implementing, and managing co-op marketing programs for distributors and hundreds of HVAC dealers across the US.
Today Chris continues to consult with HVAC owners, promote data-focused marketing, write daily, and answer media request about the HVAC industry.
For more information about ACM, our programs or to reach Chris Smith you can contact us.
