HVAC Contractor Marketing Glossary

A strategy where two versions of an HVAC landing page, ad, or email are compared to see which produces more service calls or conversions.

Additional details in HVAC PPC ads—like phone numbers, service areas, or “Schedule Now” links—to boost visibility and clicks.

Using AI tools and machine learning to improve HVAC website rankings. AI SEO can analyze competitor websites, suggest keywords, and optimize content faster than manual methods.

Collecting and analyzing data about website visitors, call tracking, and HVAC ad performance to identify what generates leads.

A system for assigning credit to marketing channels (SEO, PPC, email) when homeowners schedule service, helping you measure ROI.

The percentage of visitors who leave your HVAC site after viewing only one page—often a sign of poor user experience.

How familiar homeowners are with your HVAC brand in your local service area.

A detailed profile of your ideal HVAC customer, including demographics, pain points, and buying behavior.

A prompt like “Book Your AC Tune-Up” to encourage action.

How often users click your HVAC ads or search listings.

Publishing HVAC blogs, videos, and guides to attract organic traffic and build trust.

The percentage of website visitors who become leads or customers.

Software like ServiceTitan, Housecall Pro, or FieldEdge that tracks HVAC leads, schedules jobs, and measures marketing performance.

A search experience where users ask natural-language questions, and AI-powered results deliver direct answers—important for HVAC companies targeting voice search.

Postcards or flyers mailed to homeowners promoting HVAC services.

Banner ads displayed across websites to raise HVAC brand awareness or retarget prospects.

Automated HVAC email campaigns to engage leads and retain customers.

Interactions (likes, shares, comments) your HVAC content receives on social media.

Structuring your HVAC website content around entities (people, places, services) to improve relevance and visibility in AI-powered search results.

The journey homeowners take from awareness to booking HVAC service.

Targeted ads on Facebook to drive HVAC leads.

Displaying HVAC ads based on a homeowner’s location.

An AI-driven search result that creates a summarized answer at the top of Google results. HVAC companies need strong, authoritative content to be included.

Google’s advertising platform for HVAC contractors.

Your HVAC business listing on Google Maps and search.

A CRM platform used to automate HVAC marketing and sales tracking.

The number of times your HVAC ad or listing is displayed.

Attracting HVAC leads organically through helpful content and optimized search presence.

Search phrases like “AC repair near me.”

How often keywords appear in your HVAC website copy.

Google’s database of entities and relationships. Optimizing your HVAC business info helps you show up in AI-generated search summaries.

A dedicated HVAC page designed to convert visitors into leads.

Strategies to capture HVAC prospects’ contact information.

Improving your HVAC visibility in local search and Maps.

An AI model (like ChatGPT) used to generate SEO-optimized HVAC content and FAQs.

Software that automates HVAC emails, posts, and follow-ups.

A summary of an HVAC page shown in search results.

Visitors who find your HVAC website naturally via search.

Cold calls, mailers, and ads that push HVAC promotions to potential customers.

Ads that charge per click, such as Google Ads for HVAC services.

Crafting effective instructions (prompts) to guide AI tools in generating HVAC content.

Announcements to increase HVAC brand visibility and backlinks.

Showing ads to homeowners who visited your HVAC website but didn’t convert.

Measures your HVAC marketing profitability.

Code added to your HVAC website to help search engines understand content and display rich results like FAQs and reviews.

Improving your HVAC website’s ranking in search engines.

Search results shown for an HVAC query.

HVAC software that integrates operations, scheduling, and marketing analytics.

Code that tracks HVAC user behavior on your site.

Homeowners most likely to need HVAC services.

How easy and satisfying it is to use your HVAC website.

HVAC videos that build trust and explain services.

Preparing HVAC website content to answer spoken queries through smart speakers and voice assistants.

Service that makes your HVAC website accessible online.

When a visitor schedules HVAC service or contacts you via your website.

When Google answers HVAC questions directly on the search results page, reducing the need for clicks.