Using Google Ads and Facebook Ads Together: A Smart Strategy for HVAC Contractors

If you’re an HVAC contractor looking to generate more leads, you already know that paid advertising is one of the fastest ways to grow your business. But too often, companies treat Google Ads and Facebook Ads as separate channels rather than a unified strategy.

The truth is, combining Google and Facebook can be a powerful approach to reach homeowners at every stage of their buying journey—from the first spark of interest to booking an appointment.

In this article, we’ll break down exactly how using both platforms together can help your HVAC business dominate your local market.

Why Use Google Ads and Facebook Ads Together?

Let’s start with the basics:

• Google Ads capture people actively searching for solutions—like “AC repair near me” or “furnace installation cost.” These are high-intent leads who are often ready to call right now.
• Facebook Ads help you stay top of mind with people who aren’t searching yet but will need your services soon. They’re great for building awareness, showcasing seasonal promotions, and retargeting visitors who’ve already checked out your website.

When you use them together, you create a full-funnel system that:

• Attracts ready-to-buy homeowners
• Builds trust with your brand
• Keeps your business front and center when the customer decides to act

Think of Google as catching “bottom of the funnel” leads and Facebook as warming up “top and middle of the funnel” audiences.

How Google Ads Work for HVAC Contractors

Google Ads are based on keyword searches. When someone types “emergency AC repair [your city],” your ad can appear at the top of the results. This is ideal for:

• Urgent services (no heat, AC not working)
• Seasonal maintenance (pre-summer tune-ups)
• Installations and replacements

Because these clicks are highly targeted, they often convert at a higher rate. But they can also be competitive and more expensive per click—especially during peak seasons.

How Facebook Ads Work for HVAC Contractors

Unlike Google, Facebook Ads don’t rely on someone searching for your services right now. Instead, they use demographic and interest targeting to get your message in front of local homeowners.

This makes Facebook ideal for:

• Building brand awareness
• Showcasing promotions (like seasonal tune-up discounts)
• Retargeting visitors who came to your website but didn’t call
• Nurturing leads who may need HVAC service in the future

By staying visible in homeowners’ feeds, you’re the first company they think of when their system breaks down.

The Benefits of Running Both Platforms

Here’s why HVAC contractors get the best results when they combine Google Ads and Facebook Ads:

1. Reinforced Visibility
When a prospect searches for AC repair on Google and then sees your brand again on Facebook, it builds familiarity and trust.

2. Lower Cost Per Conversion
Facebook retargeting ads can help you recover website visitors who didn’t call right away, which reduces wasted ad spend.

3. Full Customer Journey Coverage
You reach homeowners at every stage—from researching to booking.

4. Better Data and Optimization
Running both platforms gives you more insight into which messages, offers, and images are working.

How to Create a Unified HVAC Advertising Strategy

If you want to make the most of your budget, here’s how to align Google and Facebook Ads:

1. Define Your Goals

Decide what you want to achieve. Examples:

• Immediate leads for service calls (Google)
• Brand awareness before peak season (Facebook)
• Retargeting past website visitors (Facebook)

2. Segment Your Campaigns

Keep campaigns organized by intent:

• Google: High-intent keywords like “emergency HVAC repair”
• Facebook: Retargeting and interest-based awareness ads

3. Use Consistent Branding

Your ads should have the same logo, colors, and messaging so customers recognize you everywhere they go.

4. Set Up Tracking

Make sure you have:

• Google Ads conversion tracking
• Facebook Pixel installed on your website
• Call tracking numbers

This data is essential for measuring ROI and adjusting campaigns.

5. Test and Optimize

Split-test different ad copy, images, and offers. Review reports monthly to see what’s working best.

Example Campaign Blueprint

Here’s what an HVAC contractor campaign might look like:

Google Ads

• Campaign 1: Emergency Repairs – Bid on high-intent keywords
• Campaign 2: Seasonal Tune-Ups – Promote maintenance specials
• Campaign 3: New Installations – Target “HVAC replacement” searches

Facebook Ads

• Campaign 1: Retarget Website Visitors – Show ads to past visitors with a special offer
• Campaign 2: Local Awareness – Reach homeowners in your service area
• Campaign 3: Customer Testimonials – Build credibility with reviews and photos

If you only run Google Ads or only run Facebook Ads, you’re missing half of the equation. But when you use them together, you create a marketing system that attracts new leads, builds loyalty, and fills your schedule all year long.

At All Contractor Marketing, we specialize in helping HVAC businesses design and manage integrated advertising campaigns that get results. If you’d like to learn how a unified strategy can help you grow, contact us today for a free consultation.