Do All Businesses Need a Website?
HVAC Marketing Queen • May 1, 2020
Do I Need a Website?
In today’s day and age, all businesses, from HVAC companies to Fortune 500 businesses, need to have a website. Small businesses can no longer afford to rely on word of mouth and local yellow pages to drum up business. If you’ve been hesitant about building a website for your business, we’ve come up with 5 reasons you should move forward:
5 Reasons Why You Need a Website for Your Business
- The New Yellow Pages – Several years ago, it was perfectly acceptable to rely on referrals and local business directories to bring in new customers. That is no longer the case. The internet, and search engines in particular, have replaced printed business directories and the majority of customers use the internet (and internet reviews) to access information about local companies. If you don’t have a web presence, you’re missing out on a lot of potential customers.
- Legitimacy – Customers expect all businesses to have a website, no matter if the company is large or small. If your company doesn’t have a website, it can cause customers to question your business’ legitimacy and modernity.
- Diversify Marketing Strategies – Your business’ website will give you the ability to diversify your marketing portfolio and grant you the opportunity to show your brand, and your core values, to potential clients.
- Beat the Competition – Having a business website gives you another opportunity to beat local, regional, and even national competition. Depending on the quality of your site, your search engine ranking, and your other marketing strategies, it can also help set you apart from the competition.
- Highlight Services – Potential customers inevitably have many questions about your services, payment methods, etc. Having a website gives you the opportunity to answer many client questions before they reach out to you.
Contact All Contractor Marketing®
All Contractor Marketing® is ready to help you create a dynamic website for your business. We have several years of experience helping clients succeed by embracing the digital age. Therefore Give us a call, or send us a message, and let us know how we can help you!
Email marketing is one of the most effective ways to connect with your audience. It’s direct, personal, and, when done right, insanely profitable. In fact, for every $1 spent, email delivers an average ROI of $ 36 higher than any other marketing channel. However, plenty of marketers stumble when it comes to email campaigns. Some …
The post Common Email Marketing Mistakes and How to Avoid Them appeared first on All Contractor.
Social media is no longer optional for contractors and business owners – it’s a must. It’s where your customers are, where conversations happen, and where your brand can shine. In fact, YouTube boasts the largest ad reach, hitting 2.53 billion users monthly, followed by Facebook with 2.22 billion. These numbers prove how powerful the right …
The post How to Choose the Right Social Media Platforms for Your Business appeared first on All Contractor.
Launching your Google Ads campaign is an exciting step, but it requires careful preparation to ensure success. A thorough campaign review and a final checklist will help you catch any potential issues before your ads go live. Keep in mind, Google Ads campaigns are a continuous process. The “set it up and leave it” mindset …
The post How to Set Up Your First HVAC Google Ads Campaign Part 3: Launching Your Campaign appeared first on All Contractor.
