How To Supercharge Your Digital Marketing

HVAC Marketing Queen • December 1, 2020

Supercharge Your Digital Marketing


You may feel that a Facebook business page is all the digital marketing you need. Whilst some Internet presence is better than nothing, to grow your business, you need to do more than exist online. Your business name needs to pop-up during Google searches. Listing your company in online listings is imperative. Your business also needs an active social media presence.


When digital marketing is optimized, you can utilize the web to generate sales, build customer loyalty, and also develop brand recognition. Enhancing your digital presence on your own is possible, but not easy. You need time, a precise strategy, and also core expertise. Below, we look at three ways an expert can supercharge your digital marketing.


Create a Broad and Consistent Online Presence


The first step in supercharging your digital marketing is to identify where your business appears online. Do you have a Facebook page? A website? Is your business listed in Yelp? Bing? Mapquest? Better Business Bureau?


You might be surprised to find that there are dozens of location-specific and industry-specific business listings where your business data appears or should appear. Making sure you have a broad presence everywhere your potential customers might find you is critical. Getting your Name, Address, and also your Phone Number (NAP) listed on directories and online business listing sites helps improve visibility and benefit SEO.


As well as being listed in the right places, you will need to make sure your business details are correct. Do the listings provide consistent company information across each directory? Is there a link to your website? Is there an accurate company description? A consistent online presence can help supercharge your digital marketing.


Maintain an Active Social Media Presence


Most online listings allow verified customers to rate their experience with a business. Being aware of what your customers are saying is essential. Even more critical is responding quickly to every positive and negative new feedback your business receives. To improve your digital marketing strategy, it’s important to be automatically alerted when new feedback is posted. To supercharge your strategy even more, you can share positive reviews to amplify word of mouth. 


Keep an Eye on the Competition


Understanding what is going on outside your business is also imperative in digital marketing. For one, it can help you understand your competitive advantages and disadvantages relative to others in the market. Are you the only local HVAC company in a 50-mile radius that can install ductless systems? That could be an advantage worth promoting. Keeping an eye on your competition can alert you to new products they might be offering or customer problems they might be having. Whatever knowledge we obtain is powerful. Understanding your competitors gives you the information to win more business and also retain existing customers.

 

Call an Expert to Supercharge Your Digital Marketing


All Contractor Marketing® has over a decade of experience in marketing programming. We can develop a customized digital marketing strategy to ensure search engines and customers can find you online. We then use proprietary data analytics to track every view, click and call to drive sales. To learn more about how we can supercharge your marketing, contact us today!

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