Is Traditional Marketing Still Relevant

HVAC Marketing Queen • June 1, 2020

Is traditional marketing still relevant in today’s online world?


The short answer – yes! Despite the fantastic results, you may be able to achieve through social media marketing and search engine ads; traditional marketing still has a place in all business’ marketing plans. No matter if you have an HVAC company or a car dealership, your current, and also your potential customers will be receptive to a variety of marketing techniques. The best marketing plans include a combination of traditional and online marketing; since they ensure they are reaching potential customers in a variety of ways.


6 Traditional Marketing Avenues


When you work with All Contractor Marketing®, we may suggest one or more of these traditional marketing techniques to complement your online marketing efforts:


  1. Direct Mail. Whether we suggest radius or mass postcards for your business, direct mail has a consistent ROI.
  2. Broadcast TV. Our broadcast TV advertising partners consistently provide us with the highest gross rating points for the lowest possible price.
  3. Cable TV. All Contractor Marketing® also has close relationships with Cable TV providers which enable us to obtain the highest gross rating points for the lowest possible price.
  4. Broadcast Radio. We work with broadcast radio stations across the nation and consistently produce a high ROI for our clients.
  5. Digital Radio. We are also adept at working with digital radio platforms, like Pandora, Spotify, etc. to bring digital radio advertising opportunities to our clients.
  6. Billboards. Still a solid marketing approach, our talented team will find the best location for your billboard(s) and offer a turn-key approach to this advertising channel.


Call All Contractor Marketing® to Learn More!


Contact All Contractor Marketing® today to learn more about the traditional and online marketing techniques we recommend for your business. We have extensive experience helping large and small businesses as well as co-op marketing groups find success in an ever-changing landscape. Give us a call or send us a message today!

A laptop computer is open to a screen that says e-mail marketing.

Common Email Marketing Mistakes and How to Avoid Them

By ACM Development Team • January 20, 2025
Email marketing is one of the most effective ways to connect with your audience. It’s direct, personal, and, when done right, insanely profitable. In fact, for every $1 spent, email delivers an average ROI of $ 36 higher than any other marketing channel. However, plenty of marketers stumble when it comes to email campaigns. Some … The post Common Email Marketing Mistakes and How to Avoid Them appeared first on All Contractor.
A cell phone is sitting on a wooden table next to scrabble tiles that spell out social media.

How to Choose the Right Social Media Platforms for Your Business

By ACM Development Team • January 20, 2025
Social media is no longer optional for contractors and business owners – it’s a must. It’s where your customers are, where conversations happen, and where your brand can shine. In fact, YouTube boasts the largest ad reach, hitting 2.53 billion users monthly, followed by Facebook with 2.22 billion. These numbers prove how powerful the right … The post How to Choose the Right Social Media Platforms for Your Business appeared first on All Contractor.
A woman is holding a tablet with a world news website on it.

How to Set Up Your First HVAC Google Ads Campaign Part 3: Launching Your Campaign

By ACM Development Team • August 29, 2024
Launching your Google Ads campaign is an exciting step, but it requires careful preparation to ensure success. A thorough campaign review and a final checklist will help you catch any potential issues before your ads go live. Keep in mind, Google Ads campaigns are a continuous process. The “set it up and leave it” mindset … The post How to Set Up Your First HVAC Google Ads Campaign Part 3: Launching Your Campaign appeared first on All Contractor.